Friday 1 April 2011

How Did I Target My Audience?

The romance genre tends to be used as a form of escapism. Women tend to use the romance as a way to have hope for a 'Happy Ever After' and this is why Romance films tend to be in real time (there are some exceptions such as Brokeback Mountain) and this is a convention I incorporated into my opening sequence. To keep the escapism quality, I had to create an eventual happy ending, despite life's obstacles. The mood was created through romantic music that talks about the anticipation of love, starting a relationship with someone - this could also be suggested through the anticipation of moving school.

By introducing the girl first, I created interest in her which allowed a relationship between the audience and the protagonist to be created. This is done through the enigma codes 'where is she going' and 'who is she' as I start the clip with just Jo tying her shoes. The audience begin to wonder her story and pull from their experiences to come up with more of an idea of what will happen in the story, therefore thinking more about Jo and becoming 'friends' with her as they are of similar age. I do not use speech to keep the audience guessing the plot and therefore interested. She appears nervous and that is emphasised through close ups and this creates more curiosity over what is going to happen to her.

Jo Timbers is the only real character introduced, giving her more screen time to allow the audience more time to connect with her. The character is very much like the audience - afraid of not fitting in. Her working background makes her more accessible to the audience as she is very normal.

The music allows the audience to know it is a romantic film and it targets the female audience. The singer is a handsome man who is talented in more than one field of entertainment (TV, Theatre, Music and Dancing) John Barrowman makes a youthful rendition of this classic song.

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